Posted on April 29th, 2021
Like most businesses, maintaining lawn and landscaping companies have had to suspend or change how they do business during the COVID-19 pandemic. Even if your business was lucky enough to be deemed essential and able to carry on operating during this time, you would have probably found that most people have been hesitant to go out to stores or have visitors in their homes.
But there are many creative solutions to the problem of having fewer customers in-store or offering at-home services. If you can adapt quickly, you will find you won’t lose your customers. Instead, you have the chance to show them that you can adjust your offerings to suit the situation and how much effort you are willing to put into your services that support them.
If you manage to engage and assist your customers during this time, you will build loyalty and keep your business top of mind when things return to normal. Your ability to innovate and use technology to your advantage will determine whether your business survives or thrives.
This post looks at how landscaping companies can support their customers from afar, best practices for companies operating at customers’ premises, and how DIY garden care can be good for families.
Many seasoned gardeners, and those new to the hobby, consult YouTube videos, blogs, and social media groups for advice. Why doesn’t your business strive to be the resource for your customers and your wider community? And this can also help to connect neighbors and friends who are feeling isolated right now.
Reach out to your existing customers and possible new contacts and let them know that you can offer virtual consultations even though you are unable to come to their homes.
For landscaping projects, moving forward in this way shouldn’t be an issue. You can set up video chats, find out what the project’s scope is, ask for a video of the property along with instructions on what is wanted, and create your blueprint and design ideas for the client from this.
For regular garden maintenance and upkeep, ask your customers if they have any specific concerns that you can help with. Let them take you on a video walk-around of their garden where you can offer suggestions of simple things they can do to ensure their property thrives during this time.
There is nothing wrong with offering a reward to customers for supporting your business during this time or when the world opens up again, and they are happy to have you back at their home. Even offering discounted services to nurses and medical professionals will show your community that you genuinely care about your community.
For the most part, lawn care professionals are working outdoors. This makes their work environment a lot safer than most. But it is always best to consult with health and safety representatives and find out what control measures need to be put in place.
Office staff should follow all the basic COVID-19 work procedures from screening staff, working from home where possible, practicing physical distancing, disinfection, cleaning, and sanitizing the workplace, especially high-touch areas, limiting the number of people in the workplace, etc.
Not only is gardening well-known to lower stress levels – which are at an all-time high during the pandemic – but it’s an excellent way for you and your family to stay active and healthy. And during this time of crisis, family gardening can play an essential role in bringing family together to focus on an outdoor project, away from technology and stressful news.
If you need more serious help, we offer virtual consultations. Maintaining your garden and lawn may feel overwhelming, so give us a call at Turf Unlimited, and we will be happy to provide you with some DIY tips to keep your garden flourishing until we can return and get stuck in ourselves.
The Turf Unlimited mission is to provide our customers with a thick, green, healthy landscape. We have set our goals on giving the two most essential ingredients to achieve this, water and nutrients.
Whether you need an automatic sprinkler installation and or maintenance, a customer fertilization program, overseeding, tick spray, or care for your trees and shrubs, or virtual consultation, the professionals at Turf Unlimited have you covered.
Contact us to find out why we’re the preferred lawn care professionals in the Northern Massachusetts and Southern New Hampshire area.